The categories of personal data are determined by the data exporter in its sole discretion and may include but not limited to: If Customer selects Services that include use of the 6sense Webtag: Type of information 6sense Processes: web traffic data, such as IP addresses and cookies.

If Customer selects Services that include use of a 6sense API with Personal Data as an input: Type of information 6sense Processes: web traffic data, such as IP addresses and cookies; first and last name; email; employer; business role; social media URL.

If Customer selects Services that include access to its CRM, MAP, SEP, or CDP systems: Type of information 6sense Processes: First and last name; employer; business role; professional title; department; business contact information (e.g., email, phone, physical address); business network; business experience; business interests; localization data; connection data; device identification data.

If Customer selects Services that include access to a Customer e-mail or calendar account: Type of information 6sense Processes: First and last name; employer; business role; professional title; department; electronic business communications; business contact information (e.g., email, phone, physical address); business network; business experience; business interests; localization data; connection data; device identification data.

Customer employee information: Any Personal Data collected regarding Customer employees would be incidental to 6sense’s provision and Customer’s use of the Services, such as to permit Customer to log-in to the services (authentication and auditing of user access) and interact with 6sense sales and customer support teams.

Performance of online account-based marketing and/or data analytics as-a-service to assist customers in identifying companies in market to purchase customer’s products.

Correlating and/or aggregating IP addresses, cookies, and/or device/advertising IDs to a known business to help determine which businesses are visiting the customer’s sites and to enhance services.

Analyzing purchasing patterns and prospect information using customer’s CRM and Marketing Automation data to match such company with data 6sense has on such companies that are active on the internet for purposes of determining whether the company prospects might be in market to purchase the customer’s products.

Performance of predictive analytics services to analyze and model behavioral attributes to predict and score contacts and leads.

Providing tags for customers to place on their websites to obtain anonymous data, including the IP addresses of individuals associated with companies.

Correlating the IP address or cookie to a known business to help determine which businesses are visiting our customer’s sites.

The categories of data subjects whose personal data may be transferred in connection with the Services are determined and controlled by the data exporter in its sole discretion and may include but not limited to: Customers and prospects of the data exporter and/or data importer; employees or contractors of the data exporter’s prospects and customers, and employees and contractors of the data exporter.

Store, access, analyze, collect, report, modify, use, record, retrieve.