In line with the DPA: "Personal data are stored with the Data Processor in 30 (default), 60 or 90 days after end live campaign or 7 or 14 days after registration or until the Data Controller requests that the data are erased or returned whichever is earlier. It is the Data Controllers sole responsibility to delete personal data in accordance with the law. "Always on"-campaigns will delete data 30 days after registration as default, but can be shortened to 7 or 14 days after registration via settings."