The Processing relates to the following categories types of Personal Data, subject to the Controller's concrete use of the services: Basic Personal Data, such as name, contact details such as email, phone number etc. Location data, such as GPS, Wi-Fi location data and location data derived from LINK's network (that is not traffic data as defined below). Traffic data: personal data processed in relation to the conveyance of communication on an electronic communications network or billing thereof. Data related to content of communication, such as e-mails, voice mails, SMS/MMS, browsing data etc.

The purpose of engaging LINK to process personal data on customer’s behalf is for customer to fulfil its requirements for communication towards recipients.

The categories of Data Subjects whose personal data may be processed under this DPA are defined by controller. The processing involves processing of Personal Data related to Controller's end-users (recipients and/or senders of messages depending on the Controller's use of the services under the Main agreement).

Personal data will be processed by Customer entering the data into LINK’s platform, either through its access to LINK’s platform, or by providing data to LINK employees in order for them to enter data to the customer’s area of the platform. The data will further be processed in order for messages to be set up as required by customer, and the list of recipients to be correct, before the process for sending the defined messages to the defined recipients is initiated.